In this day and age with technology at our fingertips, there is no limit to the amount of information we can receive, and we find ourselves googling for every piece of information we need. Why? Because it’s so easy, convenient, and fast. With all our answers on the face of search engines, as a business or brand, it’s important to make sure that you are turning up on these search engines. It connects you to your audience and having a good SEO strategy will ensure continuous traffic to your website.  

What is SEO?

The term SEO is tossed around often, but what does it actually mean? Search Engine Optimization (SEO) is the process of making improvements on and off your website in order to gain more exposure in search engine results. A search engine’s aim is to deliver the most relevant and authoritative listing of search results to its users. So, the higher you rank on the search page, the higher the traffic to your website via organic search. 

How does SEO work?

SEO works by optimizing a website’s content, conducting keyword research and earning relevant backlinks. These work together to form the main goal which is to draw traffic to your website and this traffic is important because it determines your potential customers. Essentially, content is crucial in SEO. With billions of information all over the world wide web, search engines try to compile the most relevant results based on an algorithm involving formulas and processes that take in the query and return answers based on relevance and authority. When your website is coherent and contains relevant information, search engines recognise when users remain on your site and begin to display your site on the results page. 

Easily, the fundamental basis of SEOs is the breakdown of search keywords. As such, keywords need to be strategically placed within the content of your website in order to deliver high quality content. When the content contains these key words and phrases, visibility of the search increases. Additionally, when other sites contain backlinks to your site, and those backlinks also rank highly on the google algorithm, it increases the visibility of your website on the search pages. Techwork Studio performs backlink cleanup when required to ensure your sites credibility and relevance within search engine results. 

Why Is It Important? 

The right SEO strategy will help to drive traffic organically. This means it will give your site and brand lasting credibility and a steady flow of traffic that you don’t even have to pay for. While paid advertising, social media, and other online platforms can generate traffic to websites, the majority of online traffic is driven by search engines. Organic search through SEO helps to promote your useful content round the clock and connect new customers to you, provided you continuously produce updated, relevant content and output. Optimizing your site will help deliver better information to search engines so that the content can be appropriately indexed and displayed on a search result page. 

The Role of SEO in Digital Marketing

The fundamentals of SEO may be easy to grasp, but tricky to execute. We understand that it can be overwhelming with so many factors to consider. This is where we step in. As leading experts in digital marketing, we take the data driven approach to increase the quality and visibility of your website. With technology ever evolving, SEO will continuously drive traffic and promote your brand. As every business has different needs, rest assured that we know how to utilize the researched data to cater to your specific needs. Reach out to us to get your headstart on data driven SEO!